Our Values

Our Story & Our Values

At Choucas Hats, we believe in a simple, honest approach to business and to hat-making. Our mission is to create durable, high-quality hats you’ll love to wear, all while maintaining a transparent and ethical operation. We're a small, one-person business, and that allows us to pour her heart and soul into every single hat.

A Look Behind the Scenes: Our Process

Every Choucas Hat is the result of a single person's dedication and passion, from the moment an idea sparks to the finished product arriving at your door. Here’s a deeper look into how we do things:

Our Production Model

We embrace a thoughtful and deliberate approach to production. We only do one launch/preseason every year. This model is intentional for a few key reasons:

• It prevents overproduction. By limiting our launches, we ensure we're only making what's needed, helping to reduce waste.

• It’s manageable for us. As a one-person business, this schedule allows us to dedicate our full attention to each step of the process.

For every style and print, we order a small, carefully considered quantity—typically between 15 and 40 pieces. We don't order pallets of hats; this scale is manageable and aligns with our current values. Some of our styles with a slightly larger quantity are set aside for preseason orders.

Our Manufacturing Partners

Since we started in 2010, we've had the privilege of working with a small, family-owned manufacturer in New Hampshire. This close partnership is vital to our operation. Our hats are cut by one individual and sewn by another, ensuring each piece is crafted with care and expertise. This small-scale, hands-on approach with our manufacturing partner reflects the same values we hold for our own business.

Local & Sustainable Sourcing

Since taking over in 2022, we've worked hard to localize our supplies as much as possible. This commitment helps us support other small businesses and reduce our environmental footprint.

• In the 2025 season, we began working with a small, women-owned fabric printer in Washington State. They print on US-milled poly/blend fabric, bringing a key part of our supply chain closer to home.

Environmentally Conscious Printing

We are dedicated to working with partners who share our commitment to sustainability. Our new Kalypso fabric is printed in London, UK, at a Zero-To-Landfill Facility. Their printing process is incredibly innovative:

• The vibrant polyester printing requires no water and uses 95% less energy than traditional textile printing.

• All inks meet Oeko-tex 100 and REACH requirements and pass EN71-3 certification for child safety.

Our Team

Choucas Hats is a one-person show! Every aspect of the business, from product design and customer service to fulfilling orders, is handled by our owner, Maren. This hands-on approach guarantees that passion and care are woven into every part of the business.

Family members often help with big projects or during busy seasons! 

Our Commitment to You

We are committed to providing a high-quality product and an exceptional customer experience. By keeping our operation small, we can ensure every detail is handled with care. Thank you for supporting a small business and for being a part of the Choucas Hats family!